VIDEO OPTIMISATION FOR SOCIAL MEDIA

Duration: 1 Days

Cost: £300 + VAT

Course Available Online and Onsite

Optimise your video content for social media

This 1-day training course teaches you how to create videos that look great online while keeping file sizes manageable.

You’ll learn how to produce content tailored for all major social media platforms, understand key video formats, and follow a practical workflow for editing and preparing videos for upload.

No prior experience is required — though if you need to learn video editing, we also recommend our Adobe Premiere Pro or Final Cut Pro X courses.

By the end of the day, you’ll know how to create polished, platform-ready video content quickly and efficiently.

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WHO SHOULD ATTEND?

Anyone who wants to get the best from video compression to achieve great looking results when placing video content on the web and social media.

PREREQUISITES

You need no previous experience to is required.

COURSE OUTLINE

Introduction
• Understanding the core principles of video optimisation
• What are codecs, containers and formats
• Common file formats and what they are used for

Compressing Video and Audio
• Compression fundamentals
• Resolution, frame rates and aspect ratio SD, HD 720 & 1080, 4K UHD

Verticle video, square video, 5:4 video

• Using different CODECs
• Looking at keyframes
• Compressing audio
• Target bit-rates
• Variable bit-rates and constant bit-rates

Interlacing and Progressive scan
• Using different software to compress video and audio

Different Media Standards
• Working with MP4 & H264
• Predicting file size of your video
• Creating archival quality video

Social Media
• Recommended settings for YouTube, Vimeo, Facebook, Twitter and Instagram
• Saving presets in Adobe Media Encoder

Optimisation in the Editing process
• Setting up correct sequence presets
• Thinking about sequence duration
• Grabbing the viewers attention

Questions and Answers